FREELANCE • UI DESIGN • ILLUSTRATIONS
Happy Dontics is an online platform that provides dental care to kids through virtual consultations and customized dental kits. It helps parents and caregivers make wise choices about their kid's oral health from the comfort of their own homes.
Overview
The team at Happy Dontics approached me to design a desktop and mobile website that looked clean, playful, and approachable. They wanted the user experience to resonate with their main purpose of replacing the traditional dental fear in the children’s mind with fun and happy dental experiences.
Role 🙋♀️
Freelance UI Designer
Duration ⌛
4 weeks, September 2020
Tools 🛠️
Figma, Illustrator, Photoshop
UNDERSTANDING THE CONTEXT
A sneak peek into the branding
The brand identity had been clearly communicated in the brand book that I received. I followed these guidelines for defining the visual style of the website.
Poppins
The quick brown fox jumps over the lazy dog.
jolly orange
noble blue
plush pink
cheery yellow
TAKING IT FORWARD | BRAND MASCOT
Origin story of the little "buds"
The buds are curvy brand mascots with a colorful personality. They were born from the negative space of the logo, representing a lovely smile
They make for a great set of friends, and add the ‘happy’ to ‘dontics’.
DESIGNING CUSTOM ILLUSTRATIONS
As the the website revolves around dental wellness for kids, these illustrations add approachability and friendliness to the user's experience. The idea is to replace fear and anxiety often associated with dental treatments with a playful vibe.
Website Design
