FREELANCE UI DESIGN • ILLUSTRATIONS

Happy Dontics is an online platform that provides dental care to kids through virtual consultations and customized dental kits. It helps parents and caregivers make wise choices about their kid's oral health from the comfort of their own homes.

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Overview 

The team at Happy Dontics approached me to design a desktop and mobile website that looked clean, playful, and approachable. They wanted the user experience to resonate with their main purpose of replacing the traditional dental fear in the children’s mind with fun and happy dental experiences.

Role 🙋‍♀️

Freelance UI Designer

Duration ⌛

4 weeks, September 2020

Tools 🛠️

Figma, Illustrator, Photoshop

UNDERSTANDING THE CONTEXT

A sneak peek into the branding

The brand identity had been clearly communicated in the brand book that I received. I followed these guidelines for defining the visual style of the website. 

Poppins

The quick brown fox jumps over the lazy dog.

jolly orange

noble blue

plush pink

cheery yellow

 

TAKING IT FORWARD | BRAND MASCOT

Origin story of the little "buds"

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The buds are curvy brand mascots with a colorful personality. They were born from the negative space of the logo, representing a lovely smile 

They make for a great set of friends, and add the ‘happy’ to ‘dontics’.

DESIGNING CUSTOM ILLUSTRATIONS 

As the the website revolves around dental wellness for kids, these illustrations add approachability and friendliness to the user's experience. The idea is to replace fear and anxiety often associated with dental treatments with a playful vibe.

 

Website Design

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