Financial Literacy App

An app that helps 18 to 30-year olds learn about personal finance management so that they can make informed and effective financial decisions in their future.


Overview 💸

My interest in personal finance grew during my college years. Soon I realized, there was so much more to planning your finances that I never learned at school. I asked my friends and peers in a similar setting as mine and found that most of them faced the same problems while learning about personal finances.

Based on my personal experience, I took this up as a passion project to make learning personal financial management easy for young adults.

Role 🙋‍♀️

UX Research, Product design, UI and illustrations, first attempt at Product Strategy

Tools 🛠️

Figma, Illustrator, Photoshop, Miro


Initial market research 🔎


Having an overview of the current market was important to understand the scope of the problem and validate my initial assumptions. I found significant and relevant statistical data that supported my case. Here are some actionable findings from a survey conducted by FINRA in 2018.


Four of five adults say they were never given the opportunity to learn about personal finance

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70% of Americans between the ages 18-39 years say they know that someday they need to be more financially secure; they just don't know how to get there.


22% of young adults feel overwhelmed about their finances


70% of young adults are stressed and anxious about saving for retirement

This means that there is actually a great thirst for financial education out there — the question is how to best deliver that information in a compelling way?

User research 🗣️


Interviewing young adults and indulging in open-ended discussions about their financial journey helped me understand their pain pointsSynthesizing all the relevant insights, I created user personas of the target audience and mapped out a typical user journey. This helped me gain valuable insights into what the actual problem is.

Major pain points -

  • Feel overwhelmed because there is so much to learn and so many things they don't know, the task seems daunting

  • They don't know where to start or what is relevant to them

  • Self-learning is boring and confusing 

  • Easily lose motivation 

  • Don't feel confident that they will retain what they have learned

User story 👥



  • Want to learn about the basics of money

  • Only want to learn what is currently useful to them

  • Want to make informed and responsible decisions

  • Want to learn about the latest trends/changes in the financial field


  • Feel overwhelmed with the pool of information online 

  • Confused and not sure where to begin

  • Find it difficult to keep up with the newest things happening in finance 

  • Find all the technical words and jargons difficult to understand 

  • Can't find relevant information


  • Aspire for a financially secure future 

  • Want to invest wisely

  • Want to make better decisions about their finances

  • Want to save up for college or other planned expenses

  • Want to be independent and self-sustain 

Needs and Aspirations

  • Want to be guided with where to start

  • Want to learn from successful people and their success stories

  • Want the content to be easily understandable, without complex jargons

  • Easy to understand, not very time consuming, relevant information

Defining the brief 🎯


How might we engage 18 to 30-year olds in learning about personal finance management so that they can make informed and effective financial decisions in their future?

Learnings from successful apps



  • Gamified, bite-sized lessons that make learning fun

  • Streaks, badges, and achievements for sustained user engagement 
  • Intuitive and playful user interface


  • Helps user identify learning goals and relevant courses

  • Review cards and quizzes for retaining information
  • Downloadable content, accessible on the go

Design opportunities 💡


How might we make learning about finances fun and appealing for young adults? 

  • By providing bite-sized lessons that are easy to understand, without technical jargons 

  • Having a mix of both reading material and video lectures to make learning less monotonous 

  • Gamification of their progress for active and sustained engagement 

  • Introducing the idea of personal character that grows as the user learns more

How might we provide young adults with relevant information that aligns with their present learning goals?

  • Identifying current priorities by asking personalized questions
  • Just-in-time learning 

How might we boost the learners' confidence?

  • Short summarization after completing every course
  • Short quizzes during and after every lesson
  • Open-ended questions about finances and weighing in experts opinions on those
  • Learning from real-life case studies, learning from successes and failures

App skeleton

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Meet Finn, your learning companion.

The more you learn, the more it grows.


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Pick up from where you left

Through the home page, you can continue learning your ongoing bundles. You can also your daily goal and track your overall progress.


A quick peek into the course before starting

Get to know more about the course, number of lessons and approximate learning time before committing to it

Browse through courses

Search any course or get personal recommendations on your learning goals and priorities