UX DESIGN INTERNSHIP • 6 MONTHS
Dancejo is an early-stage B2C SaaS start-up that aims to build an online dance platform to virtually teach and learn dance.
About the startup
Dancejo is an early-stage B2C SaaS start-up with a small team of 12 people. The core product focuses on improving the experience of teaching dance online. The platform helps dancers build professional school profiles, host their dance school online, manage students and batches and share assignment videos after every class.
About the team
During my internship, it was a small, cross-disciplinary team of 12 people. I worked closely with founders, product managers, engineers, and the marketing team.
UX Design intern
6 months, October 2020 - March 2021
Figma, Illustrator, Photoshop, Miro
I got the opportunity to do a bit of everything 👩💻
Being the only UX designer on the team, I wore multiple hats and handled a variety of responsibilities.
User research and interviews
Conducted user interviews and interacted with early adopters to understand product goals and vision
Hosted product demos for potential users
Conducted usability testing sessions with existing product users to improve the core product experience
Created custom illustrations and revamped the company's landing page
Designed iconography for the player panel
Redesigned the user interface by changing the colors and typography
Proposed designs for dark theme
Participated in design sprints and helped define product requirements and strategy
Shipped new features based on customer feedback for both web and mobile app
Designed user flows, wireframes, and high fidelity responsive prototypes
Assisted the Product Manager in defining the product roadmap and maintain the product backlog
Initially, developed a comprehensive UI style guide for the initial stages of the product
Later, established a design system and created reusable components for faster development by following Brad Frost's Atomic Design principles
One of the features that I enjoyed working on the most —
Optimizing the Dancejo player experience for mobiles
What is the Dancejo web practice player?
The practice player has unique features to practice dance online. Any learner can practice next to the dance instructor's pre-recorded video by seeing their video side by side. The player features allow users to flip the video right and left, see their own video and allow users to learn in slow motion. Users can also record their dance routine and submit it to their dance instructor for feedback.
Defining the problem
How might we ensure the best practice experience on a mobile?
How might we optimize the usage of space on a smaller screen?
Understanding how a user interacts with the mobile while learning or practicing dance
Users generally place their mobiles 2-3 ft. away from where they are dancing
They record their videos and then come close to see their recording.
They usually record multiple videos at the same time
The back camera captures higher quality video than the front camera, so sometimes users dance while facing the phone's backside.
Users occasionally ask someone else to record the video for them.
Approach taken based on insights
Considering the mobile device can be used in two modes, portrait and landscape - the first step is to identify the most optimized ways of showing two videos parallelly on a small screen
The playback of the recording should be quick and easily accessible because users would keep coming back to the mobile to view their recording multiple times in one session.